University Bachelor’s of Technology (B.U.T.) in Information & Communication

The University Bachelor’s of Technology (B.U.T.) in Information & Communication prepares students to enter into the fields of information studies and communication by giving them all the relevant professional skills and intellectual tools necessary for understanding rapid changes in the field.

The B.U.T. in Information & Communication, which lasts three years, can be done in the standard format or as part of a work-study program (from the 2^nd year).

Specializations and Objectives

In addition to the general skill set, students of the program will acquire specialization-specific skills.

In the first year, students of the B.U.T. in Information & Communication can choose from among 3 specializations :

Public Relations
> Find more information on the program’s web page on the Université Paris Cité website.
Information Studies
> Find more information on the program’s web page on the Université Paris Cité website.
Marketing
> Find more information on the program’s web page on the Université Paris Cité website.

Shared skills for all 3 specializations :

Communicating and producing information using a professional style (expression, processing analytics, using foreign languages, knowledge of graphic design, DTP, etc.)
Analyzing best practices as well as issues related to communication within an organization, both at the national and international levels (communication and information theory, professional environments, economics, sociology, digital culture, etc.)

What can I do with the B.U.T.?

Specialization in Public Relations

The B.U.T in Information & Communication – Public Relations prepares students to hold any one of the following positions :

Communications Specialist/Digital Communications Specialist
Public Relations Coordinator/Media Relations Coordinator
Events Manager
Strategic Planner
Community Manager
Web Content Writer
Web Designer

The University Bachelor’s of Technology (B.U.T) in Information & Communication – Information Studies prepares students to hold any one of the following positions :

Librarian
Documentalist
Publishing Agent
Editorial Associate
Marketing Associate
Communications Specialist at a publishing house

Specialization in Marketing

The University Bachelor’s of Technology (B.U.T) in Information & Communication – Marketing prepares students to hold any one of the following positions :

Assistant Marketing Executive
Copywriter
Artistic Director
Media Strategist
Community Manager
Multimedia Content Writer

How to apply to the B.U.T.

A common application process for all candidates : www.parcoursup.fr

The B.U.T. is a selective program and recruitment is based on candidates’ application and potentially an interview. The main selection criteria involve candidates’ motivations. A satisfactory and consistent academic record is also required. On the Parcoursup platform, you can find program-specific criteria, general criteria for all programs and characteristics of the program.