University Bachelor’s of Technology (B.U.T.) in Business Techniques

The University Bachelor’s of Technology (B.U.T) in Business Techniques (T.C.) trains students in business management techniques so they can enter a wide range of positions in the corporate world. The program allows students to acquire all the skills necessary to dive into the worlds of business and marketing, and work in industry, the services sector or in distribution.

Throughout the B.U.T., students are guided by professionals, benefit from their expertise, and develop their own proactive skills thanks to the program’s diverse theoretical and practical components. In addition to being taught general knowledge, students learn how businesses operate, the environments in which they exist and learn about business techniques so they can be multifaceted, flexible graduates.

The B.U.T. in Business Techniques, which lasts three years, can be done in the standard format or as part of a work-study program (from the 1st year).

 

Specializations and Objectives 

 In the second year, students of the B.U.T. in Business Techniques can choose from among 4 specializations :

  • Digital Marketing, E-Business and Entrepreneurship
  • International Business: Procurement and Sales
  • Marketing and Points of Sale Management
  • Business Development and Customer Service Management

 Shared skills for all 4 specializations : 

  • Leading marketing initiatives
  • Selling products
  • Describing products and communicating with clients

 

What can I do with the B.U.T.?

The University Bachelor’s of Technology (B.U.T) in Business Techniques prepares students to enter the world of business and graduates can start working immediately. Students who wish to further their studies can move on to a master’s program in economics and management, marketing, business or communication, whether in a Business Administration Institute or a specialized business school.

 

How to apply to the B.U.T. 

 A common application process for all candidates : www.parcoursup.fr

The B.U.T. is a selective program and recruitment is based on candidates’ application and potentially an interview. The main selection criteria involve candidates’ motivations. A satisfactory and consistent academic record is also required. On the Parcoursup platform, you can find program-specific criteria, general criteria for all programs and characteristics of the program.

> Find more information on the program’s web page on the Université Paris Cité website.